There are certain things in business that just sky rocket your results. A few key concepts (if implemented) can drastically change your business, income, and therefore your life and lifestyle. It always amazes me how little attention people pay to the getting of money when the getting of money is what so much of life is based off of.
Money equals freedom when it’s gotten in the right way. And who doesn’t love and want more freedom? I know that I do. So here I’m going to share on the greatest marketing “hacks” that I’ve used to increase by income by leaps and bounds. It was one of the first marketing “lightbulbs” that really went off for me and had me completely changing the way I was doing a process, in this case the prospect was lead generation and lead nurturing.
Become To Go To Authority Every Time
A lot of lead generation and “nurturing” essentially involved business owners or salespeople bugging or begging prospects to try their product/service until they eventually do. And while that does “work” it by no means an effective or efficient way to get leads and more importantly convert those leads into sales and even more importantly than that long term customers that you have a good relationship with.
There is a far better way to cut through the noise of all the other businesses competing for your prospects hard earned dollar and stand above the crowd becoming the “go to expert” that prospects are lining up to do business with. I’ll use a useful analogy here. Doing this transforms you from the “beta” company chasing after prospects who might get some pity sales to the “alpha” company that all the prospects are chasing.
The Best Business Card In The World
Are you ready for a cheesy saying that’ll make you roll your eyes but will also add 0’s to your bank account? I hope so because here is it “You can’t spell authority without author”. And authority is one of the great things that you can cultivate to reverse the sales process and have prospects coming to you instead of you chasing after them. And the greatest way to build authority is through writing a book, a real book as in a paperback book that you can slap down into a prospect’s hand.
Suddenly you go from just another X guy (car repair, personal training, etc.) to THE X guy (which is a big difference). You become the guy who “wrote the book” on the subject at hand. This works great as a lead generation tool in and of itself (as in signing up on a website and getting the book sent to them) or works great during negotiations. This is a great way to simplify and shorten the sales process and get lots more customers.
Using This To Maximum Effect
The book doesn’t have to be huge or comprehensive by any means but there are a few things that it does have to be. First and foremost it has to be a paperback (or hardcover if you can manage it) ebooks and PDFs do not count and do not carry the same weight as a real physical book that people can hold in their hands and lead through. Second it has to have a great title and subtitle that speaks directly to your prospects most burning needs. And a good cover never hurts as well.
One of the best ways to use your book is in replacement of a business card for qualified prospects (qualified being the key word there, don’t hand out your book randomly at a convention unless you got some change to spare). Put simply if you haven’t yet published a paperback book you’re not serious about business success and making maximum money from your business. Strong words but also true.
Use This To Maximize Money & Business Success
This really is a game changer and can put you leaps and bounds above the competition when implemented properly. This works for everything from landscaping to copywriting to blogging and more. This isn’t exactly a secret so it’s wise to use it and get qualified customers you can have good long term relationships with before it’s no longer unique. Use the book to establish your authority by answering the most pressing concerns of your target market as well as answering their most frequently asked questions. Make it easy to read and fun if you can.
If you have any questions you would like to see answered in a future post send them to me at charlessledge001 (at) gmail (dot) com. If you found value in this post then I would encourage you to share this site with someone who may need it as well as check out my books here. I appreciate it.
-Charles Sledge
