Sales 101: WIIFM
WIIFM stands for what is in it for me. Meaning what is in it for the customer. Often referred to as the station that your customers are tuning in to (WII-FM). Giving your customers what they want is a key… Continue Reading
WIIFM stands for what is in it for me. Meaning what is in it for the customer. Often referred to as the station that your customers are tuning in to (WII-FM). Giving your customers what they want is a key… Continue Reading
Masculinity has been under attack in our society for some time. With the shaming, deconstruction, and all but outlawing of masculinity it has given rise to various forms of faux masculinity or fake masculinity. Things that may appear to be… Continue Reading
There seem to be two main currents of thought when it comes to the management and use of money in America. One current comes from earlier years when Americans were tighter on money and from a scarcity mindset. Usually more… Continue Reading
While I am one hundred percent against any excuse to not write there are certainly time and places that are better for writing for others. For example while you can workout at anytime and anyplace you probably have a certain… Continue Reading
As men we have a unique place in creation. We were created to mirror the power of the creator, something not given to any other facet of creation. Not the animals, not nature, and not women. We were uniquely given… Continue Reading