Sales 101: WIIFM
WIIFM stands for what is in it for me. Meaning what is in it for the customer. Often referred to as the station that your customers are tuning in to (WII-FM). Giving your customers what they want is a key… Continue Reading
WIIFM stands for what is in it for me. Meaning what is in it for the customer. Often referred to as the station that your customers are tuning in to (WII-FM). Giving your customers what they want is a key… Continue Reading
Humans are not rationale creatures. Despite what we would have ourselves believe it is not the logical portion of our minds that guide the majority of our decisions but rather the emotional portion of the mind that guides the majority… Continue Reading
There is an important concept to understand in regards to the why of people who want to buy you product or service. Meaning for what reason do they want to buy your product or service. When you have this figured… Continue Reading
Most would have you believe that all there is to sales is price. That lower the price equals more sales. That price is what separates products from one another. To an extent this is true. For bottom barrel businesses (and… Continue Reading
Everything has a beginning, a middle, and an end. The universe, sex, a workout. Everything. Different people may go through these at different speeds and in different ways but nevertheless there is a process. Sales is no different. There are… Continue Reading
“The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it” – Clayton Hunsicker Sales is a topic that is essential to everyone regardless of whatever… Continue Reading