When someone is sold on something they do it. It’s as simple as that. Say you and your friend and sitting down deciding on what restaurant to go eat. He wants to go somewhere with craft beers and wings and you’d rather go somewhere with nice steaks and fine scotch. So you tell him about all the benefits about eating at your restaurant and address any objections he has. Then boom he’s ready to go to your restaurant. You’ve sold him on the prospect of going to the restaurant you want.
Selling takes place in the mind, as does addiction (and behavior). I remember years ago when I wanted to stop watching porn I repeated an affirmation to myself a couple of times day. Forget exactly what it was but essential porn is for losers, it’s bad for me, and I’m done with it. I was shocked when I suddenly had less of a desire to view pornography. I thought alright if that worked and it was that simple then there’s got to be another way to take this to a whole other level. And when I started copywriting I figured it out.
How To “Sell Yourself” On Quitting Porn
There is power in writing things down (which is what I did with the affirmation, I’d write it out everyday and say it seven or so times). For example while writing sales letters for clients I often found myself wanting to buy the product at the end of writing the letter. After listing all the benefits, addressing the objections, and writing out the call to action I’d always think to myself “Hmm that actually sounds pretty damn good”. Of course a good portion of the products I had no use for (and didn’t buy) but it was interesting seeing the psychological effects that took place.
So I thought well maybe this could be applied to other habits. So I set to work writing out sales letters selling myself on doing or not doing certain things. A bit of overkill for something like remembering to floss but very effective for quitting big habits like pornography, smoking, or drinking. When your mind is behind you it makes the entire process one hundred times easier. After all your behavior stems from your mind, change your mind and you can change the behavior.
What To Do
So in order to get the effect that I did from writing sales letters you’ll have to follow the process that I go through (for maximum effect). The first thing I do is get all the information I can about the product/service (so in this case quitting porn) I’d recommend Your Brain On Porn by Gary Wilson that’ll give you more than enough information to write a sales letter from, oh and also check out 50 Reasons to Quit Porn. Get familiar with all the reasons to quit porn, this begin the first process of selling yourself on it.
After that you have all the raw data you are going to want to structure your sales letter. I use the four P’s as a rough guideline the four P’s stand for promise, picture, proof, push. Here’s how it works the promise is the big benefit and should be included in the headline. The picture is the picture of you getting all the benefits of the product/service so in this case it’d be things like sleeping with more girls, less socially awkward, having a dick that works. Things like that.
Then the proof is where you back up everything in the picture section with evidence. So that picture is triggering the emotions (which is what people buy through) and then the proof is rationalizing those emotions with logic. Use things like statistics, expert opinion, testimonials, and the such. Oh by the way here’s a huge list of testimonials for quitting porn. I’d die from joy if I had that many good testimonials for any other product I’ve had to write for (especially my own). Then is the push, this is the call to action. This is the get off your ass and take the desired action now. “Quit being a little bitch and throw that garbage to the curb and get all the benefits listed here…such as (recap the benefits).
Does It Work?
Yes, it works. Now I’m not saying if you are deeply addicted to porn (or anything else you want gone) that it’ll cure you instantly after writing a letter but it is very powerful. After all sales letters move products and services worth thousands of dollars every day. Because of how they affect the brain and sell it on doing the desired action. Once you are sold on quitting porn it will then be easy to quit porn. Again you’re fighting a battle here and this is a atom bomb. However depending on how fierce the battle it make take more than one atom bomb.
However nevertheless it’s always good to have one. I’m not saying this instantly cure anything only that it’s powerful and has proven to work well for me and others I’ve recommended it too. It’s another tool in your toolbox or weapon in your arsenal depending on how you want to look at it. My advice would be to try it out with porn and see the effect that it has. Then if it works pretty well try it out with other bad habits you want to get rid of as well. Now get writing.
If you have any questions you would like to see answered in a future post send them to me at charlessledge001 (at) gmail (dot) com. If you found value in this post then I would encourage you to share this site with someone who may need it as well as check out my books here. I appreciate it. You can follow me on Twitter here.
-Charles Sledge
