One of the smartest business decisions you can make is to choose a profitable niche. However it’s not enough to simply choose a popular good niche, you must also dominate it. Without dominating that niche you’ll be just another faceless member of the crowd, another wannbe expert that no one cares about. However with dominating your niche you’ll quickly become the go to expert in your niche, which is what we want for lots of business. There are many things that one can do to stand out from their niche. However there are only a select few that really make all of the difference. It is those select few that we are going to be focusing on in this article.
Becoming the go to expert in your niche is not something that takes place overnight. The time it takes is going to vary depending on how big and popular your niche is and how prominent the current go to expert in your niche is. Look at it like your tribe invading and conquering the land of another tribe. The difficulty of the invasion is this case is going to be based on how tough the current chieftain is and how much land he has. The tougher he is and the more land he has it follows the harder it’s going to be to take his place and become the new king of the realm. Alright now for those three strategies to dominate your niche.
Niche Domination Strategy #1 – Have An Answer For Every Question In Your Niche
Now at first you might be saying “Charles that’s impossible” and you’d be right. To answer every question that anyone could potentially ever have would be impossible not to mention going after that a huge waste of time. What I’m talking about here is something a lot more targeted and a lot more useful to your readers. What you’re going to want to do is write down a list of the top 100 questions about your topic (aka niche). You can use a service like Google trends (or other keyword research tool) or you can simply come up with the questions that you had yourself, or ask someone who is knew to the niche if you’ve been in it awhile.
It doesn’t have to be 100 to start it can be 50 or even 25, just get them down in the beginning. Then you’re going to write a short post (I think Google indexes anything over 300 words last I heard) answering each and every one of those questions. Then after going through your list you fill in the gaps wherever you missed something. A great example of this is Rollo Tomassi of The Rational Male. Whenever someone asks his a question on Twitter or he’s sees something in the news he has an article he can respond with. Some people have even commented asking “Do you have an article for everything?”. This is how you want to be in your niche, a go to answer for any question a prospect may have.
Niche Domination Strategy #2 – Publish Multiple Books
Whenever I am first exposed to someone say in an interview or read an article of theirs and I’m a bit intrigued by what they have to say the first thing I do is go and see if they have a book so I can dig in further to their mind and see what’s there. Books are a great authority generator. An author is placed into an entirely different class of person compared to someone who isn’t an expert. Remember it doesn’t matter how knowledgeable one actually is the only thing that matters is how knowledgeable one is percieved to be. This is why a con man who is good at marketing is going to get more clients and make more money than the honest hardworking knowledgeable person who doesn’t understand marketing and how authority works.
Publish a book and you’re seen as an authority plain and simple. A book published by a traditional publishing house (while the worst book monetization strategy) is the best strategy for positioning yourself as an expert. After that is a self-published book that people can hold in their hand and that you can hand out. Kindle books will give you little authority (better than nothing) and e-books almost nothing at all. Remember in this case your book isn’t to make money but rather to position you as an expert so you can make money on the service side of your business or on other products such as courses and classes. After one book is out keep em coming.
Niche Domination Strategy #3 – Associate With Experts
I am part of a marketing circle called GKIC and every month I receive a newsletter from them as well as a new CD where they interview an expert on a variety of topics related to marketing. Most of the people they interview I’ve never heard of before and would have never given a second glance had they not been associated with GKIC. You see GKIC belongs to the master marketer and copywriter Dan Kennedy who I have great respect for and is the reason I signed up for the service in the first place. Because of this anyone that gets interviewed gets to borrow my feelings for Dan and redirect it to themselves, at least some what.
Of course if they present crap (something I have yet to experience) then no matter who they’re associated with it isn’t going to matter. But otherwise they’re going to get a lot of chances on people who otherwise would have never given them the time of day because of their association with Dan Kennedy’s GKIC. Think about it like this let’s say a new book about picking up girls shows up in the manosphere on Amazon. Alright you think a topic that’s been done to death who gives a damn it’s not like you’ll learn anything from it. But then you see the forward is written by Roosh, or Chateau Heartiste, or whoever your favorite manosphere game writer is. Suddenly the book is going to have some interest to you. This applies to anything else as well.
Dominate Your Niche
So following the three strategies above you’ll be well on your way to dominating your niche and everything that entails (namely the majority of business from that niche). This takes time and requires hard work as well as knowledge about your niche and of course having a unique message always helps as well. Remember some niches are harder than others to conquer and some just aren’t going to be worth the ROI. The more you can niche down and be specific while still targeting a big enough audience to make the money you want (smaller than you’d think) the better off you’re going to be. So now get out there and start dominating your niche.
If you have any questions you would like to see answered in a future post send them to me at charlessledge001 (at) gmail (dot) com. If you found value in this post then I would encourage you to share this site with someone who may need it as well as check out my books here. I appreciate it.